Swing House

Swing House has an amazing feature package to work with. But a purpose was missing. Concrete Creative defined the purpose (”Meet the needs of all”) and brought it to life in many different ways across a range of campaigns.

Our take aways

Convince your audience with a positioning they really care about.

If the building isn't finished, seeing and hearing the people working on it can make the project feel much more real.

Longer video content (1-3 minutes) works very well for the real estate audience.

Building blocks of the campaign

Brand foundation

Building showcase

Testimonial series

Features package

Reminder package

Organic content bundle

Online Leasing brochures

Cases

Berlin/Vallila

Virtatalo

Swing House

Pitkänsillanranta 3

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