Swing House has an amazing feature package to work with. But a purpose was missing. Concrete Creative defined the purpose (”Meet the needs of all”) and brought it to life in many different ways across a range of campaigns.
Our take aways
Convince your audience with a positioning they really care about.
If the building isn't finished, seeing and hearing the people working on it can make the project feel much more real.
Longer video content (1-3 minutes) works very well for the real estate audience.