Instead of outpricing our competitors, we redefined office space in Vallila with Berlin/Vallila as its beating heart. This began with the new name and identity, and continues under the promise ‘The creative legacy continues’.
Our take aways
Don't be ashamed to show the property as it is. The authenticity makes up for the rough edges.
If you want to please everyone, you please no one.
A brand with a well defined mission generates trust and orientation among its audience.