Pitkänsillanranta 3

Challenge

Our task was to establish a clear positioning and build awareness for this previously ’invisible’ property.

Solution

Based on strategic research we identified the type of audience we were most likely to attract. We then defined a set of brand values that this audience would respond to. Our insight and tagline became ’Work in the most painterly area in Helsinki’. We delivered on this insight with a brand centered around real water colour illustrations. This unique approach helps us stand out against the competition and increase recall.

Results

The category in which these painterly ads fall is known as ’DIY-content'. Obviously this is a little used category for B2B marketing, but this project proved that it can be a highly successful one that should be considered more.

We achieved:

• Cost-per-click prices ~30% below the benchmark on Meta - More clicks for the same budget
• Video completions on LinkedIn were 6.46% against a XX benchmark - High interest in our content
• Our click-through-rate on Meta reached up to 4% against a benchmark of 1,16% for business services - More traffic moving down the funnel.

Next steps

A brand that started out on the website and social has now been integrated into the interior of the property creating a 360° brand experience.