Pitkänsillanranta 3

Challenge

Our task was to establish a clear positioning and build awareness for this previously “invisible” property.

Solution

Based on strategic research, we identified the type of audience we were most likely to attract. We then defined a set of brand values that this audience would respond to. Our insight and tagline became “Work in the most painterly area in Helsinki.” We delivered on this insight with a brand centred around real watercolour illustrations. This distinctive approach helps the brand stand out from the competition and increase recall.

Results

The category in which these painterly ads fall is known as “DIY content.” While this category is rarely used in B2B marketing, this project proved that it can be highly effective and deserves greater consideration.

We achieved:

• Cost-per-click prices approximately 30% below the Meta benchmark — delivering more clicks for the same budget.
• Our click-through rate on Meta reached up to 4%, compared to a 1.16% benchmark for business services — driving more traffic down the funnel.
• Video completion rate on LinkedIn reached 6.46%, compared to an XX% benchmark — indicating strong interest in our content.

Next steps

A brand that began on the website and social media has now been integrated into the property’s interior, creating a 360° brand experience.